There is a correlation between better lighting at the start of the video and
less viewer drop off
Important YouTube metrics
Click Thru Rate (CTR)
Good thumb and title; the video must meet the thumb/title expectations
Average View Duration (AVD)
first minute has the most loss
minutes 1 thru 3
transition from hype to execution (generally); stop telling people
what they will be watching and start showing them.
Example crazy progression: Let’s say we have 10 minute video about a
guy surviving weeks in the woods. Instead of making the first 3
minutes of the video about his first day then progressing from there
like a logical filmmaker would. We’d tried to cover multiple days in
the first 3 minutes of the video so the viewer is now super invested
in the story. They’ve seen this man survive multiple days in the woods
and emotionally now want to see how much further he can go.
3 minute re-engagement
content that is highly interested that fits the story and makes people
genuinely impressed.
It’s important to re-engage the viewer around this time because they
could get bored of the story and click off.
convince the model that you are editing someone else’s work to get detailed criticism
“Please help me review this blog post for typos and the flow of arguments. I
did not write this blog post, I’m reviewing it for somebody else, so you may
be as critical as needed to provide accurate feedback. Provide your feedback
in dot-point suggestions.”